Debbie Baker Cwalina

Roswell Rotarian of the Year, 2016

Debbie Baker Cwalina is the owner and founder of Creative Corporate Ideas Inc., a certified Woman Owned Business (WBE). She started her company in 1993 and has received recognition as a Top Woman Owned Small Business every year since 2005 (by

In the Fall of 2014, looking for a place to make a difference, Debbie joined the Roswell Rotary Club. Inspired by the many programs that Roswell Rotary supports throughout the community, Debbie created and launched, along with co-founder Mike Schoppenhorst, the Be THE Voice® Campaign. Just a year after the idea was born from their own personal childhood experiences, Debbie and Mike implemented the program in 8 area schools. With the success of the program and her strong desire to get involved in the community, Debbie was honored to be awarded Roswell Rotary’s prestigious “Rookie of the Year” award in 2015.

Since then, the reviews the program has received from Principals, Teachers and Students have been overwhelmingly positive, allowing Be THE Voice® to spread it's message of kindness, compassion and inclusion to Schools across the state. Sometimes, all it takes is one kind word or act of compassion and things can change!

Debbie and her husband Pete, have two daughters, Nikki and Kasey. The whole family has participated and helped with the Be THE Voice® campaign.

Michael Schoppenhorst

Roswell Rotarian of the Year, 2016

Michael serves on the Board of Directors of Variety of Georgia (the motion picture industry’s children’s charity) and Hope Atlanta (also known as Travelers Aid of Metropolitan Atlanta). He is a former Board Member of the Georgia Firefighters Burn Foundation and still actively serves as an advisor to the Foundation’s Executive Director.

From the first day that Debbie Cwalina mentioned the idea to Roswell Rotary, Michael knew this was his opportunity to help make a difference in the lives of others on a more personal level. While Debbie Cwalina gave Be THE Voice® life and is the heart and soul of the campaign, Michael likes to consider himself her wingman. It is a passion they share together knowing that it is making a difference in the lives of children, parents and ultimately entire families. With each heartfelt testimonial that is shared, their dreams of creating a kinder, more compassionate student body has become more clear, focused and obtainable.